The BRAINS Lab
Transforming behavioural research for a better digital future.
The BRAINS Lab
The BRAINS Lab (Behavioural Research Analytics in Neurotechnological Systems) is a leader in behavioural science and neurotechnology research. We pioneer studies in decision-making, AI ethics and user experience, addressing critical social challenges and setting a sustainable digital future.
Research focus:
- Behavioural decision-making: Real-world context studies on human behaviour.
- AI and Society: Exploring the ethical dimensions of AI-human interaction.
- Neuroaesthetics: Investigating the impact of aesthetic experiences on well-being.
- Innovative methods: Using biosensors, we capture insights into real-time emotional and cognitive responses, enhancing traditional research methods.
Our state-of-the-art facilities include:
- Observation suite: Generating behavioural insights using biosensors
- VR Suite: Observing behaviour in virtual settings
- Gaze and emotion tracking pod: Real-time emotion tracking for deeper insights into attention, engagement and emotional reactions
- Networked computer suite: Conducting behavioural economic research
Meet the Team
Our experts in behavioural sciences, user experience research and next-generation technologies are the driving force behind The BRAINS Lab.
- Ms Raida Shakiry
- Ms Maria Fernandez Marinovic
- Ms Anne Motan
- Professor Vasilis Agyriou (Department of Networks and Digital Media)
- Dr Elisa Back (Department of Psychology)
- Dr Kerry Brown (Department of Geography, Geology and the Environment)
- Professor Jamshid Dehmeshki (Department of Computer Science)
- Professor Priscilla Harries (Graduate Research School)
- Dr Sabira Mannan (Department of Psychology)
- Professor Jean-Christophe Nebel (Department of Computer Science)
- Professor Ann Ooms (Centre for Health and Social Care Research, School of Nursing, Allied and Public Health)
- Dr Anna Paolillo (Department of Management)
- Professor Nada Philip (Department of Networks and Digital Media)
- Dr Evy Sakellariou (Department of Strategy, Marketing and Innovation)
- Professor Muthanna Samara (Department of Psychology)
- Dr Purva Tavri (Department of Geography, Geology and the Environment)
- Professor Frédéric Vallée-Tourangeau (Department of Psychology)
- Professor Tushna Vandrevala (Centre for Health and Social Care Research)
- Visiting Professor in Residence Judith Molka-Danielsen in Information Systems and Information Sciences from Molde University College in Norway
- Visiting Professor Jag Dhanda in XR in Medicine & Surgery
- Visiting Professor Maziar Nekovee in Future Technologies
- Visiting Fellow Carl Yates in Digital Phenotyping
- Visiting Professor Ghislaine Boddington in Collective Embodiment
- Visiting Fellow Ashley Temple in Digital Creative
- Entrepreneur in Residence, Goodness Akalazu, Immersely Ltd
The BRAINS Lab team’s work has immense potential for application across various fields, particularly in education and healthcare. Meeting this exceptional team at Kingston University is highly recommended!
Get in touch
Want to find out more about The BRAINS Lab?
Contact Professor Gaëlle Vallée-Tourangeau.
