Business Management and Marketing BSc (Hons)

30 credits

This module introduces you to the external context in which organisations operate and in which you will eventually work. As potential managers of the future, defined as someone involved in assisting and directing members of an organisation to achieve their organisational objectives, you'll need to be equipped to understand the component parts of the external context within which organisations function.

The variety and complexity of the external environment and interactions with industries and organisations has a significant impact upon the way organisations and teams are structured. You will gain the skills and knowledge required to be able to research, critically appraise, compare businesses across territories, sectors and size.

30 credits

Information Technology (IT) is the ultimate change agent impacting industry structures, strategic positioning, customer interactions and every part of a business function. 

This module focuses on how data analytics and digital technologies are utilised by businesses to enable better decisions and alter consumer interactions. Understanding the business value of data and digital technology not only requires knowledge and an appreciation of various analytical techniques, but also on the effective use of IT for the gathering, summarising and communication of this information.

You will use a problem-centric approach to apply analytical techniques with the aid of information technology, while developing your employability skills.

30 credits

In today’s dynamic business environment, understanding the interplay between people and organisations is crucial for effective management and sustainable success.

This module delves into the fundamental concepts and theories of organisational behaviour and key principles of human resource management. It emphasises the importance of comprehending effective relationships and interactions between individuals, groups, and the organisations they work within, in an era increasingly dominated by AI and technological advancements.

Through live briefs and work-based learning, you will learn how relationships are built and function, and how by understanding the behaviour and needs of people and adopting of a service mindset they can achieve organisational excellence. 

30 credits

This module introduces you to the core principles of marketing and how they apply in today’s digital world. It covers fundamental marketing concepts, principles, and frameworks before exploring digital marketing, sales management, and professional selling.  

You will learn how to create and deliver value to customers, understand buyer behaviour, and develop effective marketing communications. The module also examines how selling and buying have evolved in the digital era.  

Through real-world examples, case studies, and interactive role-plays, you will gain both theoretical knowledge and practical skills in marketing, digital communications, and sales techniques. 

30 credits

This module looks at value creation across all functions of the corporation for different industries and types of businesses. It starts with the evaluation of the KPI's of different types of businesses and their respective industries and how to do peer and industry analysis. It then moves to evaluating investment decisions, including capital budgeting, calculating project returns and how to choose the best projects that maximise returns for investment objectives and given risk constraints.

You will learn how to unlock value in a choice of capital structure and financing decisions in terms of instruments, markets where you issue and how you determine your optimal capital structure subject to a target cost of funding and other structural constraints. It finishes with a review of how to put all this together to be able to value a business. Throughout the module you will also be introduced to how negotiation has an impact on each area.

30 credits

This module introduces business design thinking - a set of methods and techniques used to tackle challenges and seize opportunities with creative solutions.

You will explore the realities of managing creativity and innovation within organisations, gaining both theoretical understanding and hands-on experience. You’ll work on real-world problems faced by businesses today, applying creative thinking and problem-solving frameworks to develop innovative solutions.

You can choose challenges relevant to your studies, making the learning experience practical and tailored to your interests. 

30 credits

The module covers the concepts and knowledge of sustainable business and supply chain management by looking at the ethical issues that emerge in the interactions between a business and its stakeholders and implementation of socially responsible and sustainable programmes and initiatives. You will study Environmental, Social and Governance (ESG), innovation, the triple bottom line – economic, environmental and social sustainability in the supply chains, uncertainty and risk management, stakeholder value and reputation.

In addition, the module will provide you with the project tools and techniques that focus on how to create a business case for sustainable projects, as well as utilising traditional and contemporary project and product delivery frameworks to support the delivery of sustainable benefits both to businesses, and a wider community of stakeholders. You will consider how investment decisions can incorporate ethics and risk.

30 credits

This module will enable you to successfully understand how research and insight can support marketing and business decision making for impact. It will also enable you to work on live scenarios and problems to build your skills in research and insight derivation across a wide range of techniques from traditional to emergent.

You will develop your knowledge of the principles of and theory behind market research as well as a range of different data collection methods and how these apply in real business scenarios. You will also build understanding of how insight from business activities such as communications, campaigns, purchase/buyer, channels, service, feedback can be proactively used to develop and enhance marketing and communication strategies.

This module give you the opportunity to gain hands-on experience in both collecting and analysing qualitative and quantitative data and using the results to draw conclusions about specific aspects of buyer behaviour and make recommendations to marketing managers. The module is delivered through a combination of lectures, theory-in-practice workshops, group exercises and computer-laboratory sessions. There will be an opportunity to work on current cases/problems relating to research or insight to build knowledge and practical experience.

30 credits

This module covers the concepts, theories and techniques on which strategic management is based and explores their application in a wide range of international business and other settings.

It aims to expand students' perspective on wider issues and scenarios, identifying opportunities and growth over medium and long terms. You will develop your ability to communicate and present your commercial awareness across the board.

30 credits

This module addresses complexity and sense making techniques to identify changes in the environment. It includes theoretical and practical perspectives of effective and responsible leadership in contemporary complex and changing organisational contexts. You will critically evaluate concepts of leadership alongside current practices of leading change in contemporary organisations faced with complex and uncertain environments.

You will critically reflect on your own leadership capacity and skills in initiating and leading change in different contexts, and consider your own progress and career journey in the context of these environments and leadership styles.

30 credits

Social media is an essential part of the marketing communications toolkit for any business, from start-ups to global conglomerates. With over 4.5 billion people worldwide using social media (Kingsnorth, 2022), not being part of the conversation with your consumers is unthinkable.

This module will equip you with knowledge of a broad range of strategies and tools, as well as the skills to plan and implement successful communication campaigns using social media. You will build an understanding of the importance of integration of social media strategies with other elements of the marketing mix in order to deliver coherent experiences for customers in order to maximise the business impact of sales, marketing, and branding campaigns.

You will also develop knowledge of, and skills in, analysing social media interactions to inform strategic and tactical decision-making.

15 credits

This module explores the intersection of corporate social responsibility (CSR) and ethical marketing, focusing on their importance in today’s business and marketing environments.  

You will examine the role of CSR and sustainability in key marketing decisions such as advertising, branding, and ethical consumption. The module also looks at social marketing - applying marketing principles to promote social good and wellbeing.  

You will gain an understanding of ethical considerations in responsible marketing and become aware of the challenges marketers face when operating across different international markets. Your learning will be supported by instructor-led lectures, workshops, and student-led activities like case studies and presentations.

15 credits

This module provides you with a dedicated opportunity to develop your Future Skills Graduate Attributes. At the start of the module, you will be supported to self-assess your current skills profile and determine which attributes and skills you need to develop to support your career ambitions. You will be supported in this process by a dedicated career coach, who will help you to explore a range of options including self-employment/freelancing, starting your own business, higher level study, and other professional Graduate level opportunities. Students will also be given opportunities to engage with external mentors throughout the module to support reflection and to develop a professional network.

You will then undertake a tailored series of activities and projects, aligned to your goals from a menu of development options. This could include short courses, enrichment activities and experiential learning options such as micro-placements.  You will also be able to reflect on activities that you undertake outside the university through which you are developing your graduate attributes, such as work or volunteering.