Dr Anna Ivanova
Faculties, deparments and locations
- Faculty of Business and Social Sciences
- Department of Strategy, Marketing and Innovation
- Kingston Business School
- Kingston Hill
Senior Lecturer in Marketing and Strategy
- Email:
- anna.ivanova@kingston.ac.uk
About
I joined Kingston Business School as a lecturer in marketing and strategy within the Department of Strategy, Marketing and Innovation in 2019.
Prior to that I was teaching at KBS as an hourly-paid lecturer for four years.
As well as my teaching at Kingston Business School, I contributed to the modules at UCL School of Management, Hult International Business School and University of Arts London between 2015 and 2019.
I have spent over 10 years attaining academic and hands-on career experience in management and marketing, including running a marketing department of a boutique property agency in London.
My primary research interest is in the domain of value and brand love.
Qualifications
- CMBE
- AFHEA
- MRes
- MSc
- MABE
- PgDip
- BSc
Domains
Areas of teaching expertise and interest include marketing insights, buyer behaviour, consultancy and research methods. I teach both undergraduate and postgraduate students.
- Certified Management & Business Educator, CMBE (2023)
Qualifications
- Fellowship of Higher Education Academy
Courses taught
My broad research interest lies on the intersection of the domains of brand management and consumer behaviour, with a focus on understanding psychology of consumers towards loved brands.
Research Grants:
- 2023–2024 Academy of Marketing "Brand Love in Metaverse", £5,000 (Co-investigator)
- 2022–2023 Centre for Research in Communities Identities and Difference CResCI: "Addressing Modern Slavery in Fashion Supply Chain" (Co-investigator)
- 2021–2022 "The effects of cost on consumers' perceptions of value - the moderating effects of brand love" Kingston Business School, £3,000 (Co-investigator)
- 2015–2017 "Entrepreneurial Education" (International) Project funded by ERASMUS+ £300k, (£60k for KU) (Executive)
Qualifications
- MRs
- MSc
Specialisms
- Brand Management
- Consumer Behaviour
Scholarly affiliations
- Customer Insights Hub
BI Norwegian Business School Liaison Officer
Publications
Cleantech incubators within the sustainable entrepreneurial ecosystem : fundraising sources, income generation strategies and the role of public support
Pierrakis, Yannis, Ivanova, Anna and Chawdhary, Rahul, 2024, Strategic Change
Do cause-related marketing advertising appeals impact brand love and brand authenticity?
Ivanova, Anna, Jones, Kate and Jung, Sol(2024). In: AMA Global Marketing SIG 2024 Conference, 24-27 May 2024 :Verona, Italy
Reflexive effects of negative word of mouth on brand hate
Chawdhary, Rahul, Ivanova, Anna and Chaudhary, Arslan(2023). In: Academy of Marketing Conference 2023 : From Revolution to Revolutions, 03-06 Jul 2023 :Birmingham, U.K.
Reflexive effects of negative word of mouth : pilot study
Chawdhary, Rahul, Ivanova, Anna and Chaudhary, Arslan(2023). In: EMAC Annual Conference 2023, 23-26 May 2023 :Odense, Denmark
What does a brand mean when it’s loved?
Kalafatis, Stavros, Ledden, Lesley and Ivanova, Anna(2022). In: EMCB Conference : marketing in emerging markets in the new normal, 30–31 May 2022 :Ljubljana, Slovenia.
Is brand love blind? The impact of brand love on customer perceived value
Ivanova, Anna, Kalafatis, Stavros P. and Ledden, Lesley(2019). In: Academy of Marketing (AM) Conference 2019 : When you tire of marketing you tire of life, 02 - 04 Jul 2019 :London, U.K.
Is brand love blind?
Ivanova, Anna, Ledden, Lesley and Kalafatis, Stavros(2019). In: 10th Annual Faculty Research Conference: Contemporary Issues in Business and Social Sciences in a period of uncertainty, 03 - 04 Jun 2019 :Kingston upon Thames, U.K.
Blind love
Ivanova, Anna(2018). In: 9th Annual Faculty of Business Research Conference: Contemporary Issues in Business, 04 Jun 2018 :Kingston upon Thames, U.K.
Reconciling the relationship between brand love and customer perceived value
Ivanova, Anna (2021), PhD thesis, Kingston University