Fashion Promotion and Communication BA (Hons)

30 credits

This module will introduce you to the practice of fashion promotion and the many platforms it uses to communicate. You will be encouraged to research using a variety of primary and secondary research methodologies and tasked with forming experimental and exciting concepts for practice through a design process. This will be enabled through the use of trend and brand evaluation, speculation and cultural observation. The module will encourage critical and practical application of theory and observation through a series of experimental briefs and projects aimed at developing unique and individual responses.

30 credits

This module will introduce students to the professional, technical and visual communication skills and techniques used within fashion promotion and encourage students to apply a variety of different communication methods to personal and original work. Students will be encouraged to consider visual narrative and storytelling through dynamic use of mediums including, but not limited to, new technology platforms and/or relevant design and presentation software. Traditional methods of communication will also be explored including, but not limited to, photography, illustration, and print publication. There is a strong emphasis on technical practice and production as well as personal skills development enabling professional approaches and collaborative engagement. . As part of this, the module helps to ensure that all students benefit from the Personal Tutor Scheme, and of input provided by the Careers & Employability Service, the Enterprise Team, and Lynda.com, by embedding all these into the curriculum.

30 credits

This module will develop a sound understanding of the factors that affect the global business of fashion trading, from concept to customer including the broader ethical and cultural issues that impact upon business decisions. Students will gain knowledge of the channels with which the contemporary fashion industry communicates with the consumer to promote product or services. The module will help students to contextualise their personal objectives by underpinning the creative aspects of the course with considered business knowledge and theoretical fashion marketing principles.

30 credits

This module presents thematic approaches to the study of fashion media formats through image-based lectures, workshop activities and screenings. Students will be introduced to the historical development of fashion media and promotion from multiple perspectives and through a transnational lens with an emphasis on the 1800s to the present day. Each session is intended to address concepts, debates and practices that have shaped and constructed our contemporary understanding of fashion media and promotion. The module engages with critical texts and case study research to enable students to examine the relationship between theory and practice in fashion communication and promotion and to develop an understanding of the emergence of fashion media as a global cultural response to modernity.

30 credits

This module will build on the skills and processes developed in Fashion Promotion and Communication 1 with a direct application to professional and industry practice. Students will be encouraged to advance their research methodologies and contextual understanding further, with added evaluation, new resources and analysis of defined markets and consumer segments. They will underpin their creative outputs by evaluating data and marketing metrics when developing creative outputs in relation to brand communication and present their work in a professional manner to an identified audience. Students are encouraged to utilise and develop advanced visual communication skills to explore new creative agendas and new creative, visual platforms.

30 credits

This module will focus on the following competences to develop and enhance student employability skills: professionalism, self-awareness, technical advancement, specific career routes and continuing self-development practices. Students will be able to define their individual creative and philosophical identity and begin to consider their role in the industry, developing visual and written communication material reflecting their strengths and potential career choices. Students will develop a range of outputs which will support and prepare them as they move directly into Level 6 or choose to engage with industry or study abroad as part of the optional Placement year. The personal tutor programme is embedded within the module to support their academic progress.

30 credits

This module gives students the opportunity to work on projects that are defined by external stakeholders and that require high levels of professionalism, understanding and engagement. All of which culminates in the students presenting and justifying their creative outputs and/or promotional strategies to external audiences. Students will also be able to further develop their own individual identity in response to internal and external briefs which builds on prior learning, individual strengths, and career aspirations.

30 credits

This module builds on historical and thematic content introduced at Level 4, looking closely and in more depth at key theoretical concepts that shape the study fashion media and promotion. The module explores a range of contemporary issues related to fashion media and promotion and equips students with conceptual and theoretical tools to debate and discuss these in their work. In addition, students are introduced to a range of research methodologies though case studies and practical activities that reflect the issues explored through the module's contemporary content.

30 credits

This module represents the culmination of a student's course of study and should synthesize all elements of subject theory, business application, contextual thinking, personal and professional practice into a self-directed capstone project intended for a professional portfolio/showcase. This module offers the opportunity for students to clearly state their intentions, by defining and visually articulating their personal position and ambition within an industry context.

30 credits

This module will engage the students in the practice of developing a visually fluent promotional activity targeted at a specified audience and featuring their individual body of work. This module is designed to help the students to formulate their exit strategy and enhance their professional knowledge of the global fashion industry in terms of promotion and communication and to develop skills and outputs with a focus on their future career, providing opportunities for research, analysis, and documentation of their work. As part of this, students benefit from the Personal Tutor Scheme, and input by the Careers & Employability Service, the Enterprise Team, Kingston Hub, and Lynda.com.

30 credits

This module is a combination of the preparation for the Fashion Promotion Campaign (Capstone Project) module whereby students negotiate and visualize a brief, that has a clear concept, narrative or message, is creatively challenging and demonstrates a mature and responsible approach to individual practice in the context of professional industry expectations. This negotiated brief will inform the practice and realisation of the capstone project. Students will also engage with external projects/competitions aimed to further develop their practice, build upon their existing body of work and to contextualise their work competitively with their peers both internally and as part of the wider global creative community.

30 credits

Building on the links between research and practice embedded at Level 5, the Independent Research Project in Critical and Historical Studies module focuses on in-depth research, critical enquiry and reflection on questions and critical issues emerging in students' own practice, and pertinent to the practice of their own discipline.

Over the module, you will initiate and develop an individual research topic; identify and evaluate appropriate archives, bodies of critical literature, visual/material sources and research methods; manage your study time; engage with and respond to tutorial dialogue and peer feedback, and apply critical and analytical skills to produce an output of 5-6,000 word (or equivalent) representing the culmination of your research project. You will be supported by a series of lectures, seminars, and tutorials.