Digital Marketing and Analytics MSc

Why choose this course?

In the age of advanced technology, increased digitisation and rapid changes in the digital business environment, few business functions have had to evolve as profoundly as marketing.

This exciting course will equip you with the in-demand skills to make an immediate effective contribution to roles within digital marketing and analytics.

You will develop a strategic and practical understanding of value creation, customer relationship management and marketing communications – among other key marketing practices – through the lens of digital. You will explore the impact that big data, automation, AI and emerging technologies have on businesses' abilities to influence consumer and marketing decisions.

Please note: this course is still subject to validation. Some course information may not be available at this time.

Mode	Duration	Start date
Full time	1 year	September 2025
Full time	2 years including professional placement	September 2025

Please note: This course is still subject to validation.

Main Location

Kingston Hill

Reasons to choose Kingston University

Kingston Business School is one of only 5% of the world's business schools to be accredited by AACSB International.
Hear best practice from experts at companies such as Coca-Cola, Samsung, TikTok, Royal Mail and John Lewis.
You will develop in-demand skills in the ever-changing and growing world of digital marketing.

About the Department of Strategy, Marketing and Innovation

The Department of Strategy, Marketing and Innovation comprises passionate and enterprising academics from a diverse range of backgrounds. Our undergraduate and postgraduate qualifications bring together research, practitioner insights and teaching expertise in the disciplines of marketing, international business, entrepreneurship, strategy and innovation.

Our courses are truly experiential, providing you with opportunities to undertake company visits, attend networking events and hear best practice from industry guest speakers.

Kingston Business School Accreditations

Kingston Business School holds the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business) in recognition of the excellence of its business education. This accreditation has been earned by just 5% of the world's business schools and recognises the high quality and standard of our business degree offerings.

Find out more about our accreditations

After you graduate

You will graduate ready for a wide range of roles, such as:

Digital marketing manager/strategist
Social media marketing manager
Web analyst
Content marketing manager
Search marketing strategist.

You may also decide to continue your studies at Kingston University through doctoral research. Many marketing graduates decide to use the skills they have learned to set themselves up in business.

Specialist careers support

You will take part in an Assessment Centre Experience, providing the opportunity to experience the pathway to employment with tailored feedback to help develop your employability skills for the world of graduate employment.

Develop your understanding of the jobs market, including current trends and opportunities, different recruitment processes and how to identify relevant roles
Receive personalised feedback reports to help you to improve and progress
Access additional webinars on top tips, employer expectations and best practice

Kingston Business School: be who you want to be

What you will study

All modules are underpinned by current theory, utilising the latest research and developments from the field of marketing. There are also opportunities to apply theory to case studies and in a live business context. Through integrated tasks and workshops, industry links and networking opportunities, you will expand your professional network and enhance your CV.

At Kingston Business School we lead

Teaching and assessment

Guided independent study (self-managed time)

When not attending timetabled sessions you will be expected to continue learning independently through self-study. This typically will involve reading journal articles and books, working on individual and group projects and preparing coursework assignments and presentations. Your independent learning is supported by a range of excellent facilities including online resources, the library and CANVAS, the online virtual learning platform.

Support for postgraduate students

As a student at Kingston University, we will make sure you have access to appropriate advice regarding your academic development. You will also be able to use the University's support services.

Feedback summary

We aim to provide feedback on assessments within 20 working days.

Class sizes

You will be part of an intimate cohort of students which provides dedicated academic guidance and advice and the opportunity to build a life-long network of colleagues. Some modules are common across other postgraduate programmes; therefore you will be taught alongside students who are on these courses within the Business School.

Fees for this course

2024/25 fees for this course

Home 2024/25

MSc full time £12,900

International 2024/25

MSc full time £18,900

Fees for the optional placement year

If you choose to take a placement as part of this course, you will be invoiced for the placement fee in Year 2. Find out more about the postgraduate work placement scheme and the costs for the placement year.

Postgraduate loans

If you are a UK student, resident in England and are aged under the age of 60, you will be able to apply for a loan to study for a postgraduate degree. For more information, read the postgraduate loan information on the government's website.

Scholarships and bursaries

Kingston University offers a range of postgraduate scholarships, including:

If you are an international student, find out more about scholarships and bursaries.

We also offer the following discounts for Kingston University alumni:

Additional costs

Depending on the programme of study, there may be extra costs not covered by tuition fees. Students will need to consider these costs when planning their studies. Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, access to shared IT equipment and other support services. Accommodation and living costs are not included in our fees.

Where a course has additional expenses, we make every effort to highlight them. These may include optional field trips, materials (e.g. art, design, engineering), security checks such as DBS, uniforms, specialist clothing or professional memberships.

Textbooks

Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment.

Computer equipment

There are open-access networked computers available across the University, plus laptops available to loan. You may find it useful to have your own PC, laptop or tablet which you can use around campus and in halls of residence. Free WiFi is available on each of the campuses. You may wish to purchase your own computer, which can cost from £100 to £3,000 depending on your course requirements.

Photocopying and printing

In the majority of cases written coursework can be submitted online. There may be instances when you will be required to submit work in a printed format. Printing, binding and photocopying costs are not included in your tuition fees, this may cost up to £100 per year.

Travel

Travel costs are not included in your tuition fees but we do have a free intersite bus service which links the campuses, Surbiton train station, Kingston-upon-Thames train station, Norbiton train station and halls of residence.

Placements

Students who choose to take a placement will need to allow for travel costs. Cost will depend on the location of the placement. If placement is based in London travel costs may vary from £0 to £200 per month, for 12 months.

Course changes and regulations

The information on this page reflects the currently intended course structure and module details. To improve your student experience and the quality of your degree, we may review and change the material information of this course. Course changes explained.

Programme Specifications for the course are published ahead of each academic year.

Regulations governing this course can be found on our website.