Ms Stella Xu

About

I am the Senior Lecturer in Strategy & International Business at Kingston Business School. I have co-managed four course teams with 5 years' UG+PG+MBA Strategy, Business and Entrepreneurship module leadership experience at 2 UK HE institutions. 

My research areas are culture-led urban regeneration, sustainability, entrepreneurship and teaching pedagogy. 

I have over 8 years' industry/enterprise marketing/project management experience in the UK. MCIM (Member of Chartered Institute of Marketing); MCIM (Member of Chartered Institute of Management); FHEA (Fellow of Higher Education Academy), Accredited External Examiner of HEA, CMBE (Certified Management & Business Educator) of Chartered Association of Business Schools (CABS).

I have received a range of Teaching and Course Management Awards including the 15th European Conference of Innovation & Entrepreneurship Teaching Excellence Award Finalist in 2020. 

Academic responsibilities

Senior Lecturer in Strategy & International Business

Qualifications

  • PGCAPHE Postgraduate Certificate in Academic Practice in Higher Education
  • FHEA Fellow of Higher Education Academy
  • External Examiner EEHEA, Higher Education Academy
  • MBS Masters of Business Studies
  • MCMI Member of Chartered Management Institute
  • MCIM Member of Chartered Institute of Marketing

Teaching and learning

I have co-managed four course teams with 8 years' UG+PG+MBA Strategy, Business and Entrepreneurship module leadership and teaching experience (both f2f and online) at 2 UK HE institutions. 

Currently I teach postgraduate modules as follows:

BS7114 International Business Strategy with Simulation

BS7312 International Business Environment & Trade

Research

  • Journal Article: Xu S, Xu Z, Li F, Sukumar A. (2021) Redefining peer learning: Role of student entrepreneurs in teaching entrepreneurship in the UK higher education context. Journal of Industry and Higher Education. 2021;35(4):306-311. doi:10.1177/09504222211012634
  • Book chapter: Xu, S., Li F., Xu, Z., Sukumar, A. (2020) Re-defining Peer Power: student entrepreneurs as guest speakers in enhancing learning experience in (Ed.), 6th Teaching Innovation & Entrepreneurship Excellence Awards 2020, An Anthology of Case Histories
  • Book chapter: XU, S (2020) Entrepreneurship Education in UK Secondary Education in Sawang, S. (Ed.), Entrepreneurship Education Switzerland Springer Nature
  • Book chapter: Akakpo, A., & Xu, S. (2018). Women and Leadership: Opportunities for Women Managing E-Businesses. In Sage Publications (pp. 1-16). SAGE Publications. https://doi.org/10.4135/9781526444936

Areas of specialism

  • Culture led urban generation
  • Sustainability
  • Entrepreneurship
  • Teaching pedegogy and practices

Business, knowledge transfer and international

  • 2013 Cross country Shakespeare Cultural Project covered on BBC News Knowledge of enterprise
  • 2007 UKTI Business Award (Yorkshire & Humber Region) Winner;

Professional practice, knowledge exchange and impact

Conference papers

  • Xu, S, Zhou, X, and Arthur, R (2022) Digitization aids cross country MBA course management British Academy of Management Knowledge and Education Conference
  • Xu, Z, Li F., and Xu, S (2022) Entrepreneurial Resilience in Time of Crisis: Evidence from China in the Era of COVID-19 On the road to entrepreneurial and regional resilience and recovery: do entrepreneurial ecosystems play a role? ISBE Institute of Small Business and Entrepreneurship Conference, 2022
  • Xu, S (2022) A systematic review Role of City of Culture events to urban sustainable development British Academy of Management Research Conference 2022
  • Xu, S., Xu, Z, Li, F (2020) 15th ECIE Innovation, Entrepreneurship and Regional Economic Development: Role of Creative Capital towards Urban Sustainable Development - Case Study on UK City of Culture Rome, Italy: Sept 2020 
  • XU, S. (2020) Supporting Coventry University online community – a blended teaching of clicks and bricks-Case study of Coventry University Online, Coventry University Annual Teaching & Research Conference, July 2020
  • Xu, S., Li F., Xu, Z., Sukumar, A. (2020) Re-defining Peer Power: student entrepreneurs as guest speakers in enhancing learning experience, 15th ECIE Teaching Excellence Paper and finalist of Teaching Excellence Award, Rome, Italy Sept 2020