Mr Peter Martins da Silva

Contact

Email: p.martinsdasilva@kingston.ac.uk
Location: Kingston Hill
Faculty: Faculty of Business and Social Sciences
School: Kingston Business School
Department: Department of Strategy, Marketing and Innovation

About

Prior to starting a second career in academia in 2009 as an hourly paid lecturer, I had mid-level and senior management roles in the manufacturing (building systems, automotive and defence/aerospace), chemicals and telecommunications sectors.

My specialty has been international project management, with a focus on the telecoms industry. During my time at Ameritech and Sprint, I led their international expansion via privatisations. At Ameritech I led their consortium formation, due diligence and competitive bidding process to privatise the Hungarian and Belgian government-owned telecoms monopolies. Later I let Sprint's winning consortium to build a second long-distance carrier in Brazil.

I also gained significant cross-cultural communications experience by helping expand a submarine cable company's operations and services into India and other countries in South Asia and the Middle East.

Academic responsibilities

Senior Lecturer and Course Director, International Business

Qualifications

BA (Economics), University of California, Berkeley
MBA, Harvard University Graduate School of Business
MRes, Kingston Business School
SFHEA, Higher Education Academy
PRINCE2 Agile® Practitioner

Teaching and learning

I teach undergraduate and postgraduate classes in Strategic Management, International Business Environment & Trade, Culture and International Business and Cross-cultural Communications. I am Course Director of the undergraduate International Business course.

As Course Director, helped revalidate the IB course and helped secure EFMD reaccreditation and have proceeded with implementation of recommendations

Qualifications and expertise

PRINCE2 Agile® Practitioner
SFHEA, Higher Education Academy

Undergraduate courses taught

Postgraduate courses taught

Research

Anderson, M. and Martins da Silva, P. (2015) 'Evaluations of co-brands: a two-country comparison',Expert Journal of Marketing, 3 (2), pp. 51-61.

Riley, D., Martins da Silva, P. and Behr, S. (2015) The impact of packaging design on health product perceptions. Marketing and Business Development (MBD) International Conference. Bucharest: Bucharest University of Economic Studies Publishing House.

Qualifications and expertise

Masters in Research, Kingston University, 2018

Business, knowledge transfer and international

Start-up in November 2022 and management of a Knowledge Transfer Partnership (KTP), Ashtead Engineering Limited, based in West Byfleet, Surrey.

Qualifications and PROFESSIONAL expertise

PRINCE2 Agile® Practitioner

Professional practice, knowledge exchange and impact

I have developed live brief projects where students research cultural enclaves in the London metro area. I am currently working on developing expanded ties between the university and charitable and cultural organisations in London for the purpose of conducting cross-cultural communications field research and providing active teaching and learning opportunities for our international students.