Dr Evy Sakellariou

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Evy Sakellariou
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Teaching and learning
Research
Professional practice, knowledge exchange and impact
Leadership and management
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About

I am an Associate Professor (Reader) of Creativity and Innovation, Course Director of MSc Innovation Management and Entrepreneurship and a Senior Fellow of the Higher Education Academy. My research explores the intersections of creativity, innovation and foresight; and most recently through the lenses of emerging technologies and human-led Generative Artificial Intelligence. I am the Founder and Chair of the Think Tank 'Women4AInnovationFutures', an incubator of new ideas and a broker of new knowledge in the areas of human-centred and future-focused Generative Artificial Intelligence (Gen AI) for female leadership. My research outputs have been published in World Elite (50 Top Financial Times) and leading academic journals such as Organization Science, Technological Forecasting and Social Change, Creativity and Innovation Management. 

Previously, as an award-winning senior leader at Unilever, FTSE 100, I was responsible for Portfolio P&L at a country level. I have built deep expertise in innovation and marketing-led strategy, data-driven insights, and customer engagement. For my achievements, I have been awarded the Fellowship of the Chartered Institute of Marketing UK and the Institute of Innovation and Knowledge Exchange, the UK professional body for innovators.

I am a Senior Faculty member of the Doctoral and Scientific Committees of the International Product Development and Management Conference (IPDMC), hosted by the European Institute of Advanced Studies in Management, in Brussels. 

Academic responsibilities

Associate Professor of Creativity and Innovation, PG Course Director

Qualifications

  • Doctorate in Business Administration, School of Management, University of Surrey UK (Unilever funded studentship)
  • MBA, School of Business, Loyola University of Chicago USA (Honors Degree) (Module student scholarship)
  • BBA, School of Business Administration, University of Pireaus Greece (Class Valedictorian)
  • Senior Fellow Higher Education Academy (2021); Fellow Higher Education Academy (2018)
  • RISE Research Leadership Academy KU Graduate (2023)
  • Fellow Institute of Innovation and knowledge Exchange (2022), the UK professional body for innovators
  • Certified Management and Business Educator (2022)
  • Fellow Chartered Institute of Marketing

Teaching and learning

Modules taught:

BS 7603 Entrepreneurship and Growth of Innovative Businesses

BS 6205 International Entrepreneurship in SMEs

BS 4203 Innovation Management

BS 7610 Research Project and Research Proposal (Dissertation)

BQ 7804 Advance Qualitative Research (visiting)

BS 7603 (with Gen AI) Achievement of the Year 2024: Ranked Top 5 in Student Evaluations Across All Kingston University Modules 

Impact Award Nomination for the Year 2020: Kingston University London

Runner up Lecturer of the Year 2019: Kingston Business School

Qualifications and expertise

  • Senior Fellowship Higher Education Academy

Undergraduate courses taught

Postgraduate courses taught

Research

Senior Faculty: Doctoral Worskhop series of the International Product Development and Management Conference (IPDMC), hosted by the European Institute of Advanced Studies in Management, in Brussels. 

Senior Faculty: Scientific Committee of the International Product Development and Management Conference (IPDMC), hosted by the European Institute of Advanced Studies in Management, in Brussels.

Track Chair: Foresight for Innovation Management, of the International Product Development and Management Conference (IPDMC), hosted by the European Institute of Advanced Studies in Management, in Brussels.

Co-Editor: Journal Research-Technology Management, Special Issue on 'Foresighting, Imagining, and Crafting Desirable Futures'.

Chair and Organiser: 1st Symposium of ‘Underground Creativity and Innovation' 2020 , Co-Organiser and Scientific Committee 2021-Current.      

Co-Organiser: Symposium ‘Positive Norm Violation' Academy of Management 2021

Best Paper Track Award 2016 Innovation and Product Management Development Conference, invited for journal submission.    

PhD topics: 

  • Underground (hidden) creativity and organisational paradoxes
  • Storytelling and future-oriented sensemaking for the early start of innovation
  • Playfulness and Artificial Intelligence for future-oriented innovation
  • Artificial Intelligence and collective tacit knowledge for creativity
  • The interrelationship of strategic foresight and creativity for innovation management

Qualifications and expertise

  • REF 21 & REF 27 Internal Review Panel member
  • Gen-AI Innovation Kickstarter Award Winner: The Trusted Innovation Gen AI Mentor

Areas of specialism

  • Foresight for Creativity & Innovation Management
  • Front End of NPD
  • Underground (hidden, deviant) Creativity and Innovation
  • Qualitative Research Methods
  • Generative Artificial Intelligence

Scholarly affiliations

  • University of Surrey UK
  • Loyola University of Chicago USA
  • British Academy of Management
  • Academy of Management, New York
  • European Institute of Advanced Studies in Management, Brussels

Research student supervision

Publications

Jump to: Article | Book Section | Conference or Workshop Item
Number of items: 32.

Article

Mainemelis, Charalampos and Sakellariou, Evy (2023) Creativity and the arts of disguise : switching between formal and informal channels in the evolution of creative projects. Organization Science, 34(1), pp. 380-403. ISSN (print) 1047-7039

Sakellariou, Evy and Vecchiato, Riccardo (2022) Foresight, sensemaking, and new product development : constructing meanings for the future. Technological Forecasting and Social Change, 184, p. 121945. ISSN (print) 0040-1625

Sakellariou, Evy, Karantinou, Kalipso and Goffin, Keith (2021) Video-ethnography during Covid-19 and beyond : generating user foresights in a virtual world. Technological Forecasting and Social Change, 169, p. 120817. ISSN (print) 0040-1625

Sakellariou, Evdokia, Karantinou, Kalipso and Goffin, Keith (2020) From 'user insights' to 'user foresights' : applying video-based ethnographic narratives and user innovation in NPD. Technological Forecasting and Social Change, 153, p. 119873. ISSN (print) 0040-1625

Sakellariou, Evy, Goffin, Keith and Mariakaki, Agnes (2018) Storytelling workshops : a tool for breakthrough product innovation. The European Business Review, pp. 26-29. ISSN (print) 1754-5501

Sakellariou, Evy, Karantinou, Kalipso and Goffin, Keith (2017) "Telling tales" : stories, metaphors and tacit knowledge at the fuzzy front-end of NPD. Creativity and Innovation Management, 26(4), pp. 353-369. ISSN (print) 0963-1690

Sakellariou, Evdokia and Theodoridis, Prokopis (2015) Μάρκετινγκ: Δαπάνη ή Προστιθέμενη Αξία στην Επιχείρηση εν Καιρώ Κρίσης; 1ο Βαρόμετρο Μάρκετινγκ» – Αναμενόμενα και Παράδοξα [= 1st barometer of marketing marketing : expense or value added to business in times of crisis?]. Marketing Week,

Sakellariou, Evy, Karantinou, Kalipso and Poulis, Konstantinos (2014) Managing the global front end of NPD: lessons learned from the FMCG industry. Journal of General Management, 39(2), pp. 61-81. ISSN (print) 0306-3070

Book Section

Vallée-Tourangeau, Gaëlle, Sakellariou, Evy and Szigetvári, Fanni (2023) Individual innovation and creativity : an interdisciplinary mapping of creative cognition. In: Ball, Linden and Vallée-Tourangeau, Frédéric, (eds.) Handbook of Creative Cognition. Abingdon, Oxon : Routledge. (In Press)

Sakellariou, Evy [Author-contributor], Goffin, Keith and Mitchel, Rick (2016) Case study 8.10: Intracom Telecom - strategy through process. In: UNSPECIFIED, (ed.) Innovation management : effective strategy and implementation. 3rd ed. London, U.K. : Palgrave Macmillan. pp. 336-337. ISBN 9781137373441

Sakellariou, Evy (2013) Inquiry from the inside : a case study of participant observation. In: Frangos, Christos C., (ed.) Proceedings of the 3rd International Conference : Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences. Athens, Greece : Technological Educational Institute (TEI) of Athens. pp. 438-442. ISSN (print) 1791-8499 ISBN 9789609873949

Conference or Workshop Item

Sakellariou, Evy (2024) The future is now : embracing generative artificial intelligence to revolutionise assessment strategies. In: Festival of Learning 2024; 20 Jun 2024, Kingston upon Thames, U.K.. (Unpublished)

Sakellariou, Evy (2023) Creativity and the art of disguise : switching between formal and informal channels in the evolution of creative projects in large organizations. In: Creativity, wellbeing & society : a multidisciplinary symposium; 23 Jun 2023, Kingston upon Thames, U.K.. (Unpublished)

Kocheva, Nataliya and Sakellariou, Evy (2023) Post-pandemic T&L : developing future skills through student engagement. In: Festival of Learning 2023; 22 Jun 2023, Kingston upon Thames, U.K.. (Unpublished)

Acur, Nuran, Sakellariou, Evy, Carbajal Pina, Carlos and MacLean, Donald (2023) The evolution of a regional innovation system through emerging technologies : a complexity theory perspective. In: 30th Innovation and Product Development Management Conference; 07-09 Jun 2023, Lecco, Italy. (Unpublished)

Papastamatiou, Giorgos, Karantinou, Kalypso, Sakellariou, Evy, Gkaintatzis, Athanasios and Trompeta, Maria (2023) A systematic literature review of three decades of research on the front end of NPD. In: 30th Innovation and Product Development Management Conference; 07-09 Jun 2023, Lecco, Italy. (Unpublished)

Sakellariou, Evdokia and Vecchiato, Riccardo (2022) Foresight, sensemaking, and new product development : constructing meanings for the future. In: Kingston University FBSS Faculty Research Conference 2022; 01 Jul 2022, Kingston University, Kingston upon Thames, UK. (Unpublished)

Sakellariou, Evy and Mainemelis, Charalampos (2022) Creativity and the arts of disguise : Switching between formal and informal channels in the evolution of creative projects. Publication challenges and responses. In: 2nd Symposium on Underground Creativity & Innovation; 21 Apr 2022, Held online. (Unpublished)

Sakellariou, Evy (2021) The group contract for employability : a new approach to manage common problems found in group work. In: Kingston University Employability Summit; 10 Mar 2021, Held online. (Unpublished)

Mainemelis, Charalampos and Sakellariou, Evy (2020) Switching between formal and informal channels in creative project evolution. In: 80th Annual Meeting of the Academy of Management (AOM 2020); 07 - 11 Aug 2020, Held online. (Unpublished)

Sakellariou, Evy (2020) The group contract : a new approach to managing common problems found in group work. In: Festival of Learning 2020; 23 Jun 2020, Kingston, U.K.. (Unpublished)

Mainemelis, Charalambos and Sakellariou, Evy (2019) Navigating formal and informal trajectories in complex creative projects. In: British Academy of Management (BAM) Conference 2019 : Building and Sustaining High Performance Organisations in Uncertain Times : Challenges and Opportunities; 03 - 05 Sep 2019, Birmingham, U.K.. (Unpublished)

Sakellariou, Evy (2019) Storytelling method for critical thinking in teaching and learning practice. In: Festival of Learning 2019; 25 Jun 2020, Kingston, U.K.. (Unpublished)

Sakellariou, Evdokia, Karantinou, Kalipso and Goffin, Keith (2019) Future oriented sensemaking for customer insight in NPD. In: 10th Annual Faculty Research Conference: Contemporary Issues in Business and Social Sciences in a period of uncertainty; 03 - 04 Jun 2019, Kingston upon Thames, U.K.. (Unpublished)

Sakellariou, Evdokia, Karantinou, Kalipso and Goffin, Keith (2018) Future oriented group sensemaking: when customer insights emerge. In: 9th Annual Faculty of Business Research Conference: Contemporary Issues in Business; 04 Jun 2018, Kingston upon Thames, U.K.. (Unpublished)

Mainemelis, Babis and Sakellariou, Evy (2018) Creative leadership as a political act. In: 2nd Workshop of the Centre for Research on Entrepreneurship and Innovation at Bath (CREI@Bath); 8-9 Mar 2018, Bath, U.K.. (Unpublished)

Sakellariou, Evdokia, Karantinou, Kalipso, Goffin, Keith and Anangostaki, Maria (2017) Opening the black box of video-based ethnography. In: 24th Innovation and Product Development Management Conference (IPDMC); 11-13 Jun 2017, Reykjavik, Iceland. ISSN (print) 1998-7374

Sakellariou, Evdokia, Karantinou, Kalipso and Hogg, Margaret (2016) Winning (or losing) in global product innovation. In: 23rd Innovation and Product Development Management Conference (IPDMC): “Crossing Borders and Boundaries: The Changing Role of Innovation/Entrepreneurship”; 12-14 Jun 2016, Glasgow, U.K.. ISSN (print) 1998-7374

Sakellariou, Evdokia, Karantinou, Kalipso and Goffin, Keith (2016) SECI or sensemaking : telling tales of eureka moments in NPD. In: 23rd Innovation and Product Development Management Conference "Crossing Borders and Boundaries: The Changing Role of Innovation/Entrepreneurship"; 12-14 Jun 2016, Glasgow, U.K.. (Unpublished)

Sakellariou, E., Karantinou, K. and Goffin, K. (2014) Customer insights: how managers use market research data to generate product ideas. In: 21st International Product Development Management Conference (IPDMC): “Innovation through Engineering, Business & Design”; 15-17 Jun 2014, Limerick, Ireland. ISSN (print) 1998-7374

Sakellariou, E., Karantinou, K. and Poulis, K. (2013) An action research investigation of the global front end of NPD. In: 20th International Product Development Management Conference (IPDMC) : "Re-enchanting Technology"; 23-25 Jun 2013, Paris, France. ISSN (print) 1998-7374

Sakellariou, Evy and Karantinou, Kalipso (2012) The success factors in the global front end. In: 41st European Marketing Academy (EMAC) Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers; 22-25 May 2012, Lisbon, Portugal. ISBN 9789897320040

This list was generated on Sat Dec 21 03:38:57 2024 GMT.

Professional practice, knowledge exchange and impact

Think Tank 'Women4AInnovation Futures'

  • The Think Tank aims to advance collective thinking under uncertainty how women leaders can become trailblazers thereby capturing Gen AI's enormous value potential for their organisation's innovation performance.
  • This perspective is informed by the Founder's scholarly research that advocates the significant roles of human-centricity and future-orientation for managing the innovation process to achieve successful long-term performance.
  • The Think Tank produces bi-monthy thought pieces by bringing together diverse perspectives from the industry with academia.

Invited Talks: 

Kingston Borough Large Employers Forum, London (2024): ‘Transforming the Future: Gen AI, Skills, and Leadership'

COMIT Projects Innovation Conference Brighton (2024): ‘ Constructing Futures: Blueprinting  Innovation Capability in Uncertain Times'

 

Qualifications and expertise

  • Innovation and Diversification Strategy
  • Commercial and Financial Acumen
  • Consumer Behaviour and Insight-Driven Concept Development
  • Gen Artificial Intelligence Strategy and Management

Professional and scholarly affiliations

  • Institute of Directors UK
  • Women on Boards UK
  • Comit2 Projects
  • Unilever Alumni
  • Birds Eye Walls Alumni

Leadership and management

Course Director: MSc Innovation Management and Entrepreneurship

Founder and Chair: Think Tank 'Women4AInnovation Futures':

Recruited a core team of senior female leaders from FTSE 100 & SMEs including Unilever, Salesforce, British Telecom, Hays, KPMG, BP Collins, Eku Energy, Chicken & Egg, and others.

Leading governance including vision, mission, values, and strategic roadmap.

                        

Qualifications and expertise

  • Breadth of Diversity of Senior Leadership Experience

University responsibilities

  • PG Course Programme Leadership: design, planning, management and review
  • Foresight & Creativity Research Hub Training Co-Ordinator: mentoring, building up of new competencies and skills, and dissemination of new knowledge
  • PG and UG Module Leadership: design, delivery and review

Public and CIVIC roles

  • Comi2Projects Advisor to the Innovation Committee

Videos of my work

A cutting edge research informed Gen AI Assistant to provide 24/7 support to innovators and entrepreneurs

The Trusted Innovation Mentor

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