A talk on how to make surveys rewarding experiences

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Time: 5.00pm - 7.00pm
Venue: Room 324, Kingston Business School, Kingston Hill campus, Kingston Hill, Kingston upon Thames, Surrey KT2 7LB
Price: free
Speaker(s): Jonathan Puleston

A talk on the art and science of designing surveys, and some of the latest thinking on how to write and design more effective pieces of research using behavioural economics and gamification.

Jon Puleston is vice-president of innovation of the Lightspeed Research Group (GMI & Lightspeed) a Kantar business, where he heads an international team specialising in the design of surveys, and the development of specialist tools and technology for conducting research in the online and mobile arena. He acts as a consultant on survey design to companies across the kantar group and many leading independent research companies and clients around the world.

Over the last few years he has won multiple awards for his ground breaking work exploring the ergonomics of survey design and the gamification of research, including the 2011 MRS Award for innovation in market research methodology and 2011 ESOMAR Congress Methodology Award. He was formerly the founding director of Media Intelligence, a research technology business that developed the industry's first interactive survey authoring software and pioneered many new online research techniques such as virtual shopping, dial testing and click testing. He a leading international speaker and blog writer and frequently runs workshops and master classes on effective survey design. Find out more on his blog.

Jon will talk about the art and science of designing surveys, and some of the latest thinking on how to write and design more effective pieces of research using behavioural economics and gamification.

The presentation will demonstrate:

• how to encourage survey respondents to think in different ways, or to think more spontaneously;
• how to mine more truthful responses; and
• some of the latest cutting edge techniques being used in market research such as facial emotion measurement, implicit association tests, neuro-research, text analytics and predictive markets.

For further information about this event:

Contact: Jaywant Singh
Tel: 020 8417 5158
Email: j.singh@kingston.ac.uk