Ms Nataliya Kocheva
Faculties, deparments and locations
- Faculty of Business and Social Sciences
- Department of Accounting, Finance and Informatics
- Kingston Business School
- Kingston Hill
Lecturer in Operations and Project Management
- Email:
- n.e.kocheva@kingston.ac.uk
About
Before I started working in the commercial world, I have extensive experience as a professional athlete, where I had numerous international and national achievements, one of which was a bronze medal at the World Handball Championships 1989.
I have worked as a consultant and market researcher for 20 years in Bulgaria and UK with many professional organisations including various for-profit and non-profit sports clubs and organisations.
I have been teaching since 2019 as an HPL at Kingston University across different departments aligning modules such as Entrepreneurship in SMEs, International Business and Trade, International Business Operations and Project Management.
I am currently working on a PhD which investigates the connection between the elite football club and their academy.
Qualifications
- BSc (Hons) Business Management, Kingston University
- MSc International Business Management with Project Management, Kingston University
- MRes Business and Management
- Prince2 and Agile
- Causal DAG HarvardX
Domains
I am currently working on my PhD while teaching
BB5109 Contemporary Project Management
BS6205 Entrepreneurship in SMEs
Course director
Courses taught
Qualifications
- MRes Business and Management
- (In progress) PhD investigating the connection between the elite football club and their academy.
I have extensive experience as a professional sports athlete, coach and market researcher in Bulgaria and in the UK working with sports associations, elite sports clubs, schools and businesses.
For more than 20 years, I consulted various for-profit organisations (from SMEs, Agriculture, logistics and HVAC); non-profit and professional sports clubs (sports bodies, schools, London boroughs and professional sports clubs in Bulgaria and the UK), where I had the opportunity to work and manage different stakeholders focusing strategy and improving operating performance.
Qualifications and expertise
- Fellowship of the Higher Education Academy
I am Module Leader of BB5109 Contemporary Project Management
Publications
Leveraging AI for strategic foresight : unveiling future horizons
Fitkov-Norris, Elena and Kocheva, Nataliya (2025). In: Crawford, Megan M., (eds.) and Wright, George, (eds.), Improving and enhancing scenario planning : futures thinking. Cheltenham, U.K.: Edward Elgar Publishing, pp 285-304
Are we there yet? Thematic analysis, NLP, and machine learning for research
Fitkov-Norris, Elena and Kocheva, Nataliya(2023). In: 22nd European Conference on Research Methodology for Business and Management Studies (ECRM 2023), 6 Sep 2023 :Lisboa, Portugal
Causal AI as a tool for enhancing strategic foresight
Fitkov-Norris, Elena and Kocheva, Nataliya(2023). In: Scenario Planning and Foresight 2023 : Advancing Theory and Improving Practice, 10-11 Jul 2023 :Coventry, U.K.
Kocheva, Nataliya and Sakellariou, Evy(2023). In: Festival of Learning 2023, 22 Jun 2023 :Kingston upon Thames, U.K.