Dr Juan Lee Soon

About

I started my academic role at Kingston University in 2021. Since then, I have been involved in various domains, including teaching, research, and business knowledge transfer.

I have delivered teaching to undergraduate, postgraduate students, intrapreneurs, and entrepreneurs from diverse backgrounds. In my teaching, I draw on knowledge and concepts from multiple disciplines, such as strategic management, marketing, finance, innovation, technology, and sociology.

I hold a BSc in Accounting for Management and an MSc in Accounting and Finance from Aston University. Following this, I completed an MRes in Business and Management, and later earned a PhD in Business and Management from Kingston University.

My research and teaching interests encompass CSR, Innovation, Small Business Management, and academic theory development.

Academic responsibilities

Lecturer in Entrepreneurship

Qualifications

  • PhD Business and Management
  • MRes Business and Management
  • MSc Accounting and Finance
  • BSc Accounting for Management

Teaching and learning

BS 4206 Business Design Thinking 

BS 7604 Management, Strategy and International Entrepreneurship 

BM 7024 Market Research and Data Analysis 

Undergraduate courses taught

Postgraduate courses taught

Research

My Research interests:

  • Entrepreneurship 
  • CSR and Sustainability
  • Small and Medium Enterprises (SMEs)
  • Institutional logics
  • Qualitative research