Dr Chun Liu

About

PhD, FHEA, PGCE, MA, BA

I am specialised in Chinese Consumer Experience Research, Consumer Culture and Cross-cultural Marketing Communication. I have lectured various Business Management modules and Chinese modules at Higher Education Institutions since 2007 with cross-disciplinary knowledge in language, culture, experience (co)-creation and marketing communication. 

Academic responsibilities

Senior Lecturer and Module Leader

Qualifications

  • PhD in Tourism Management
  • MA in Business Management
  • PG Cert in Learning and Teaching in higher education (PGCLTHE)

Research

I have supervised research projects in management previously. I am especially interested in supervising postgraduate research projects in consumer experiences and learning experiences. 

Areas of specialism

  • Consumer Experiences
  • Learning Experiences