Customer Insights and Value Research Hub

We contribute to sustainable consumption of goods and services through examining customer behaviours and the effect of such behaviours on overall subjective wellbeing.

The Customer Insights and Value research hub integrates and reviews customer behaviour research in a variety of settings, from shopping and donor behaviour to word-of-mouth.

About the CIVa Hub

Hub members

Current research

Events and seminars

Postgraduate opportunities

CIVa hub members are accepting applications for PhD supervision. You will find examples of topics listed below under 'Customer behaviour and value'. We strongly encourage you to contact the supervisor(s) directly to discuss your application.

Customer behaviour and value

Contact us

Professor Chris Hand
Customer Insights and Value Research Hub
Kingston Business School
Email: c.hand@kingston.ac.uk

Word of Mouth Research Group

Within the Customer Insights and Value Research Hub is the Word of Mouth Research Group.