Manipulating judgments by manipulating memory

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Time: 4.00pm
Venue: Room JG5002, John Galsworthy building, Penrhyn Road campus, Penrhyn Road, Kingston upon Thames, Surrey KT1 2EE
Price: free
Speaker(s): Professor Danny Oppenheimer (UCLA Anderson School of Management)

In this lecture, Professor Danny Oppenheimer from the UCLA Anderson School of Management will discuss a phenomenon known as retrieval-induced forgetting (RIF) where recalling an event or fact can make it harder to remember related knowledge. Inspired by the strong relationship between judgments and memory, the studies he will present investigated whether recall of judgment irrelevant information might still inform judgment to the extent that it inhibits the recall of judgment-relevant information. This series of studies will establish the phenomenon, identify moderators, provide preliminary evidence for a mechanism, and apply the principles to shift consumers' brand associations through selective recall tasks.

Organisers: The Behavioural Insight and Decision Science (BIDS, Department of Psychology) and the Decisions, Attitude, Risk and Thinking research group (DART, Department of Management).

Refreshments will be provided.

For further information about this event:

Contact: Gaëlle Vallée-Tourangeau
Email: g.vallee-tourangeau@kingston.ac.uk